Conversion rate optimization (CRO) is the process of testing and analyzing different aspects of your website to increase the percentage of visitors on your site who convert, or complete the desired action on a webpage

Conversion rate optimization (CRO) is the process of enabling people to take action when they visit a website. By designing and modifying some aspects of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.

A successful CRO campaign is the one that uses in-depth data to analyze results, runs multiple tests, tweaks content to make it more relevant to the visitors, and draws necessary conclusions.