The first thing you have to remember is that leads don’t pop out of thin air. You first need to build a website that even your adversaries are drawn to it like a moth to a bug zapper. This website MUST BE INFORMATIVE! And fast if it takes over 5 secs to load on a mobile device say goodbye to a decent amount of your traffic. Remember we’re human we would rather pay more to get faster something than save money to wait a little while longer especially if it a pool float the margins on those are outrageous!! But that conversation if for another day! Back to hot leads your looking for your website must be a clean user interface that is easy on the eyes. The easier to navigate the easier it is to get your clients down a series of pages or tasks that can help you better qualify them, which is also called funnels.
Second understanding Funnels are what takes the lead to hot lead. A funnel can be moving from page to page, or I can measure through specific action like filling out a form. You cannot imagine someone openly giving away information for nothing in return. Trust me; your customer knows what their data is worth? So why don’t you offer them something better than a form that aggressively screams give me your email! You third have to consider when and where are they willing to provide you with there highly valued contact information. Just by merely offering them a coupon e-book or leads for signing up for your newsletter can them the incentive to giving your there information.
When and where to place contact forms is critical. I found that contacts forms on your about us page gets used more than the one the way our contact us. Which tells us people would rather know who and why; does this person or company need my email then hand it out freely. “Build it, and they will come” is a load of BS you should take the quote as “Build it to impress, and they will invite the rest” most of the leads will come from referral websites either through an Aggressive organic campaign or a PPC campaign or a combination of both. The placement is vital by placing a contact form on the bottom, and the top of each page with a different call to action will help you find you reach your diverse customers. You can do this by merely changing your call to action for example if your top page contact form has a question (ex: like what you see? Contact us) you will want your bottom of your page contact form call to action to be more like a statement. (Ex. You got this far! Contact us now). By practicing this, you will be able to address a diverse customer base; some customers respond differently to a different statement. But be cautious with your account. Remember that it must be aggressive yet subtle, you want your leads to get the extra nudge to fill out the form do not push them, or you will lose them. That were offering them an incentives come into play remember your customers know what their information is worth. Extremely IMPORTANT: Place all your forms by relevant content that addresses your potential lead problems.
In summary, as long you do not spam your site with contact forms have relevant content that addresses your potential clients problems, and you discuss how your company plans to fix the issues you seek to fix. Place a contact form next to your relevant content. Offer something no wants to give up something for nothing! Each page should have multiple contact points with different call to actions to address your diverse client base. Remember to nudge not push with your statement. One thing more I remember to be humble: braggers can scare small business giving you the image that your services are out budget.
Written By Brian Coulanges
Authors Note: I am not a writer this is my first hopefully you find these informative and more will come to follow